Brand
Southwest Airlines debuts first brand film created with Wattpad
Alone in Tombstone visually brings to life a Wattpad story written by the winner of the brands’ collaborative Storytellers On
Anheuser-Busch: ‘No truth’ to report Bud Light fired agency responsible for Dylan Mulvaney partnership
The brewer was said to have told beer distributors last week that it fired a ‘third-party ad agency.’
Airbnb to stoke marketing fire after praising performance ‘laser’
CEO promises big brand push aimed at young travellers this summer.
Meet Gamer Jack: Jack in the Box hires head Twitch creator
Fans will get mystery boxes as part of the celebration.
McDonald’s celebrates 40 years of McNuggets in new campaign
Integrated campaign was devised by Leo Burnett.
Meta ad highlights Instagram's teen supervision tools for parents
Spot was created by Rattling Stick.
Are celebrities overused in advertising?
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on
Acuvue wants Gen Z to put down their screens for Mental Health Awareness Month
The Where Vision Meets Sight effort aims to boost both eye health and mental wellness.
Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles
The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune
‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations
The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s
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