Brand

Articles: 1146 Results
Screen shot from Southwest first brand film created with Wattpad

Southwest Airlines debuts first brand film created with Wattpad

Alone in Tombstone visually brings to life a Wattpad story written by the winner of the brands’ collaborative Storytellers On

Dylan Mulvaney at a New York City event

Anheuser-Busch: ‘No truth’ to report Bud Light fired agency responsible for Dylan Mulvaney partnership

The brewer was said to have told beer distributors last week that it fired a ‘third-party ad agency.’

The windmill at the Moulin Rouge in Paris

Airbnb to stoke marketing fire after praising performance ‘laser’

CEO promises big brand push aimed at young travellers this summer.

Image of the new Jack in the Box streamer

Meet Gamer Jack: Jack in the Box hires head Twitch creator

Fans will get mystery boxes as part of the celebration.

Two hands make a heart shape, with an illustrated heart in between.

McDonald’s celebrates 40 years of McNuggets in new campaign

Integrated campaign was devised by Leo Burnett.

Screenshot from Meta's campaign creative showing Instagram teen safety feature

Meta ad highlights Instagram's teen supervision tools for parents

Spot was created by Rattling Stick.

Korean band Blackpink performs on stage

Are celebrities overused in advertising?

The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on

Stock art of teens using their phones

Acuvue wants Gen Z to put down their screens for Mental Health Awareness Month

The Where Vision Meets Sight effort aims to boost both eye health and mental wellness.

Blocks reading "Chief Marketing Officer"

Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles

The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune

A boycott Bud Light sign

‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations

The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s

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