Media
Twitch unveils short-form video tool for cross-platform promotion
Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.
Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.
The ‘anti-influencer influencer’: why more advertisers are signing up to Reddit
Alex Underwood, Reddit’s global head of agency development, discusses the unique perks of Reddit culture, the future of its agency
Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio
Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences
Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.
Why has Vice not found the right support from advertisers?
Media investors cited brand safety concerns and a lack of USP.
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly
Snap revenue falls 7% in Q1
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free