Creativity
Southwest Airlines debuts first brand film created with Wattpad
Alone in Tombstone visually brings to life a Wattpad story written by the winner of the brands’ collaborative Storytellers On
DoorDash accepts toys as payment from kids buying Mother’s Day bouquets
The Kid Currency campaign taps into kids’ creativity to get Mom a gift she won’t have to buy for herself.
McDonald’s celebrates 40 years of McNuggets in new campaign
Integrated campaign was devised by Leo Burnett.
Are celebrities overused in advertising?
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on
It’s All in the Why: Inside Stand Up to Cancer’s latest PSAs
The ads star scientists and doctors who work with the group.
The Writers Guild takes on AI as concerns grow among writers
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Clarks to showcase Afrobeats talent with metaverse concert experience
The shoe brand has partnered Empire Records to launch the immersive campaign.
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even
Tubi unveils satirical short films about advertisers ahead of Upfronts
The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from
AI generated ads spark debate on social media
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
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