In dark times, brands are turning to humor to lighten Super Bowl LII's mood
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
For full access to this article, you must be a Campaign US subscriber.
Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.
If you are already a subscriber and can't see this article: Click here to activate your subscription.
For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.