AI generated art in advertising: Creative tool or creative replacement?

Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of the creative process?

by Matthew Keegan

For full access to this article, you must be a Campaign US subscriber.

Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.

If you are already a subscriber and can't see this article: Click here to activate your subscription.

For support, please email: campaignusa.support@haymarketmedia.com or call (800) 381-0891.

Sign in

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Register

  • Limited free articles a month
  • Free email Newsletters

Register Now

Need to activate  your membership?