Virtual product placement, enabled by advances in technology, is quickly becoming the future of advertising. With the ability to seamlessly integrate products into content, brands are able to reach consumers in a more subtle yet authentic and impactful way, while content creators can generate revenue and enhance the viewer experience.
This interview with the chief content officer of Ryff, Mar Duermeijer, delves into the benefits and possibilities of virtual product placement, applications of artificial intelligence in content, and how Ryff uses AI to repurpose and scale content.
