With the Upfronts season just around the corner Julian Mintz, Roku’s head of U.S. brand sales, takes some time to discuss where current market trends are headed and where advertisers should turn their attention toward this year.
As more consumers shift to TV streaming Roku holds a unique position to make brands unmissable in the crowded TV ecosystem. From power on to purchase complete, Roku guides brands through the entire streamer’s journey.
