Analysis
As election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024
5 ways Amazon Advertising remains recession-proof
The e-commerce giant continues to ‘buck wider advertising trends.’
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client
At Newfronts, tech platforms look to differentiate increasingly similar offerings
Meta, Snapchat, TikTok, Twitter and YouTube attempted to distinguish their short-form video products, while talk of AI was noticeably quiet.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move
5 reasons Bed Bath is headed to the great beyond — and one opportunity that could still save it
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud
Sarah Reynolds’ business advice: Hire trans creatives
The HiBob CMO discusses their experience coming out in the corporate world and the importance of a diverse workplace.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free