Advertising
Airbnb to stoke marketing fire after praising performance ‘laser’
CEO promises big brand push aimed at young travellers this summer.
Meta ad highlights Instagram's teen supervision tools for parents
Spot was created by Rattling Stick.
Fit for a King: How are brands celebrating the coronation?
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment is there room for
Scholl hires media agency to attract younger audience
Footcare brand believes there is an opportunity for growth among younger consumers.
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Spike Lee wins Honorary Creative Maker of the Year at Cannes Lions
The new award recognises the filmmaker for his lasting impact on the world of creativity.
IPG underperforms vs other groups with 0.2% fall in organic revenues
UK agencies outperformed US operations.
Sustainability messaging in ads has fallen 47% in 2023
Research found retail and consumer healthcare brands ran the least climate-related messaging.
TBWA appoints first global diversity lead
Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.
Netflix subscriber satisfaction falls by 9% as other services post growth
Subscribers are looking to save money amid a post-Christmas 'subscription cull'.
Marmite finds out whether unborn babies are lovers or haters
The work has been created by Adam & Eve/DDB.
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