Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
The e-commerce giant continues to ‘buck wider advertising trends.’
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
Meta, Snapchat, TikTok, Twitter and YouTube attempted to distinguish their short-form video products, while talk of AI was noticeably quiet.
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
Or is this newish metric just another shiny object?
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
The HiBob CMO discusses their experience coming out in the corporate world and the importance of a diverse workplace.
Movies like Air and Super Mario Bros. move the needle.
As weight loss drugs and injectables flood the market, how can advertisers act responsibly?
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Brands with in-house content studios have more ownership of ideas, but agencies bring crucial outside perspectives.
Industry professionals discuss navigating the risk of backlash when working with trans influencers, and why representation is worth the pushback.
Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
Havas London, Vanish and director Tom Hooper went to great lengths to bring the experience of autism to life as honestly as possible.
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
One has a new magazine cover that’s too naughty for the USPS.
Inspired by International Women's Day earlier this month, Shannie Mears, head of talent at The Elephant Room, profiles five Black women business owners who are building brands and striving to make the world a better place for business, community and self.
Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?
Recently, we highlighted the shocking misogyny that female gamers face in esports. Continuing the thread, in the run-up to International Women’s Day, Campaign deep dives into the root cause to find lack of DEI is a systemic problem.
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway.
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
And it could result in victimized creators losing out on brand partnerships.
Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.