Analyses
As election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
5 ways Amazon Advertising remains recession-proof
The e-commerce giant continues to ‘buck wider advertising trends.’
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
At Newfronts, tech platforms look to differentiate increasingly similar offerings
Meta, Snapchat, TikTok, Twitter and YouTube attempted to distinguish their short-form video products, while talk of AI was noticeably quiet.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
5 reasons Bed Bath is headed to the great beyond — and one opportunity that could still save it
Its efforts to become an ‘omni-always’ retailer have so far fallen short.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Sarah Reynolds’ business advice: Hire trans creatives
The HiBob CMO discusses their experience coming out in the corporate world and the importance of a diverse workplace.
How Hollywood is helping brands reach ‘ad avoiders’
Movies like Air and Super Mario Bros. move the needle.
What are the ethical implications of weight-loss ads – and are marketers responsible?
As weight loss drugs and injectables flood the market, how can advertisers act responsibly?
Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Agencies add valuable perspective as in-house brand studios grow
Brands with in-house content studios have more ownership of ideas, but agencies bring crucial outside perspectives.
Thoughtful strategy is imperative when working with trans influencers
Industry professionals discuss navigating the risk of backlash when working with trans influencers, and why representation is worth the pushback.
Six ways retail media is evolving in 2023
Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.
Meta’s Reels is building a home for TikTok refugees
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
How Vanish’s faithful autism docudrama got made
Havas London, Vanish and director Tom Hooper went to great lengths to bring the experience of autism to life as honestly as possible.
The end of TikTok? Influencer marketing pros prep for possible ban
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
Creem and Spin rock again at SXSW. Are their reboots viable or just clouds in our coffee?
One has a new magazine cover that’s too naughty for the USPS.
Meet five Black women business owners breaking barriers and embracing equity
Inspired by International Women's Day earlier this month, Shannie Mears, head of talent at The Elephant Room, profiles five Black women business owners who are building brands and striving to make the world a better place for business, community and self.
Can the metaverse make a comeback in 2023?
Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?
Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?
Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?
Female gamers are harassed online. Are platforms doing enough?
Recently, we highlighted the shocking misogyny that female gamers face in esports. Continuing the thread, in the run-up to International Women’s Day, Campaign deep dives into the root cause to find lack of DEI is a systemic problem.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
‘It's going to be messy’: Ad industry scrambles to standardize sustainability
Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway.
Data clean rooms: The solution for brands' identity hurdles?
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
The creator marketing complex is unprepared for deepfakes
And it could result in victimized creators losing out on brand partnerships.
Twitter remains core to Super Bowl ad plans, but other platforms emerge
Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE