Sponsorship league 2010
Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a k...
Recognising excellence
Competition will be fierce for this year's Marketing Society Brand of the Year award, writes Ed Kemp...
Sports Marketing: Olympic promise
London 2012 may seem a long way off, but brands wanting to capitalise on the event need to act now, ...
A results-driven business
The England football team's lack of a sponsor is down to its failures on the pitch not off it....
Finding the right formula
F1's sponsors believe that in F100 they have established a forum that will benefit all....
F1 sponsors join global forces to enhance global deals
The top 100 Formula 1 sponsors have clubbed together to form an alliance aimed at maximising their r...
A slam dunk for brands
As the NBA comes to town, UK brands can use its US popularity to tap into new markets....
A character-building plan
Brand mascots can significantly bolster awareness, but is there a downside to them?...
Ocado faces market forces
Aside from fierce sector rivalry, the retailer must woo wary investors and consumers....
Sex talk: Durex launches online community for members to discuss their sex lives
LONDON - Sexual health brand Durex is launching a global online community for people to share their ...
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