Saatchi & Saatchi scoops global Siemens creative business
Saatchi & Saatchi already worked on separately owned Siemens Home Appliances....
Goodbye Facebook, hello Metaface? Social media giant plans name change
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand....
Brand risk in digital video and display shows sharp fall in first half of 2021
UK enjoys greatest decline in risk in both desktop and mobile video....
Media buyers sold on in-game advertising, but hugely underestimate size of market
Survey of 400 media buyers in UK and US by Admix finds many still consider gaming a 'grey area'....
Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says
Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms....
Gaming adtech company Adverty launches interactive in-game ad format
New unit launches next week with men’s shaving brand in Magic Finger 3D....
R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce....
Facebook whistleblower accuses company of putting profit before safety
Frances Haugen, who left the company earlier this year, was interviewed on CBS, claiming 'incentives...
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year....
Revelations about Instagram’s impact on teen well-being prompt Senate grilling
Hearing follows Wall Street Journal reports revealing internal research that company had not made pu...
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