Will 3DTV and HDTV become mainstream ad formats?
Sky is launching 3D TV next year along with a host of new ad formats. HD is already well established...
Stylish bloggers hold the key to what is regarded as fashionable online
In the past four weeks, 22,781 online conversations have circled around one major topic: fashion....
Is UKOM's panel-based data an outmoded system?
UKOM, the UK online audience measurement company, is pressing ahead with the launch of a planning an...
Consumers give the idea of paying for online content the big thumbs down
News International's plans to charge for online content have sparked much debate in the media, but w...
Is NI's move toward direct relationships the right one?
News International is launching Times+, a loyalty scheme. The company says it is part of a move away...
Internet usage lags behind TV and radio, as 15 to 34s remain traditional
The IAB's triumphal report issued last week claiming that the internet is now the largest ad environ...
Will an online currency fuel big rise in display ad spend?
UKOM is poised to launch the first online planning and buying currency using The Nielsen Company to ...
Hike in UK digital ad spend lags behind rivals
Global digital ad spend is forecast to reach $64.7bn in 2010, accounting for about 15% of global ad ...
British Airways launches high-profile TV campaign to up passenger numbers
TV Spot of the Month - With airlines' fortunes nose-diving, British Airways returned to TV advertisi...
Will micro-charging generate micro-revenues?
News Corp and ITV are looking at micro-charging as the best way of earning revenue from their online...