Your media plan is missing a vital component
Despite a consensus that advertisers need to work harder to reach minority communities, “minority me...
JLR appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forc...
Sorrell reveals £500m 'firepower' for more S4 mergers
S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but So...
MediaCom launches global division to bring creative and media back together
Stef Calcraft will lead a new global leadership team....
Ex-Mindshare CEO Nick Emery returns to launch You & Mr Jones media division
Former Mindshare leader will enjoy $300m war chest....
Should marketers take more responsibility for the welfare of pitching agencies?
Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in ...
Dyson launches global media review
MediaSense is assisting the vacuum cleaner brand known for ditching bags....
Campaign podcast: How the ad industry can evolve beyond a 'private members' club'
Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to h...
Sorrell claims 'outstandingly successful' 2020 for S4
Former WPP supremo's venture grew organically by double digits despite the pandemic....
Time to play: how gaming is becoming too big and creative for brands to ignore
Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popul...
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