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Game controller in front of Twitch TV logo

Twitch unveils short-form video tool for cross-platform promotion

Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to...

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Movers & Shakers: Uber, Meta, R3, Barbarian and more

This week’s agency news, people on the move and brand buzz....

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Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools....

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From creator to creative: Why agencies are recruiting social media stars

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles...

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Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz....

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4 things for PR pros to know about Bluesky

Chaos, pure chaos, and three other things....

AI generated deepfake showing Simon Cowell and Elvis

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of cre...

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Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz....

The dancing California Raisins on stage in 1988

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram....

Amy Lanzi

Amy Lanzi to succeed Jodi Robinson as Digitas North America CEO

Long-time Digitas leader Robinson is moving into a holding company position, and will be succeeded b...

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