Twitch unveils short-form video tool for cross-platform promotion
Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to...
Movers & Shakers: Uber, Meta, R3, Barbarian and more
This week’s agency news, people on the move and brand buzz....
Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools....
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles...
Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more
This week’s agency news, people on the move and brand buzz....
4 things for PR pros to know about Bluesky
Chaos, pure chaos, and three other things....
Deepfake production house Metaphysic taps academics for AI advisory board
The board, which currently includes three law and science academics, will focus on the ethics of cre...
Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more
This week’s agency news, people on the move and brand buzz....
California Raisins picks Sway Group to lead influencer marketing
The brand best known for its crooning raisins is stepping up on TikTok and Instagram....
Amy Lanzi to succeed Jodi Robinson as Digitas North America CEO
Long-time Digitas leader Robinson is moving into a holding company position, and will be succeeded b...
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