Havas WW president: Women in advertising are 'treated appallingly'
At Ad Week Europe, Kate Robertson and other prominent women press for more female representation in ...
PeerIndex to offer 'authentic word-of-mouth at scale'
Social influence company PeerIndex is launching a new service designed to drive word of mouth market...
Why brands must deliver more than a slice of schmaltz this Christmas
Retailers splurging on festive advertising makes Christmas the UK's answer to the Super Bowl spot, b...
Branded content: why there isn't an app for everything
Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strate...
Turn off, don't tune in, drop out
The smartphone has fast become indispensable to many consumers, but the value of switching off shoul...
Inside story: Sarah Storey Paralympic cyclist
As Sarah Storey wins her third gold in the C5 Time Trial Road Cycling Event, Nicola Clark goes behin...
The trouble with John Lewis
Consumers think nothing of sacrificing decades of loyalty if brands don't keep up with technology, m...
Pernod Ricard extends limited editions strategy
Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the grou...
Pernod invests in 'social store' innovation
Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers v...
Why brands should get behind the Paralympics
The Big Brother generation has run out of steam. Brands need to get behind real heroes to better con...
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