Programmatic TV? Not in 2016, though data-driven TV buying is hot
How far does digital TV buying have to go before it makes a dent in the upfronts?...
Brands pair with Amazon Echo
Capitol One, Fitbit and Domino's are among the marketers embracing the online retailer's voice-contr...
The power of live video
Why brands like GoPro, Doritos and Target are experimenting with live video messaging...
Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting ...
Tumblr's down, but not out
The Yahoo-owned social platform has been struggling to grow its user base and revenue...
Is the creative of the future a computer?
Programmatic creative may be the beginning of "artificial creativity"...
The chips are down for Chipotle, but not for long
Brand fallout from the restaurant chain's food-safety crises may be fleeting...
Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?
Marketers have more social platforms to choose from, but only two really matter -- for now...
Hacking the Super Bowl: Get your brand noticed for less than $10M a minute
Newcastle, Oreo and Old Milwaukee have inserted themselves into the game without buying commercial t...
NFC packaging updates the lowly QR code, but will consumers care?
Diageo and Coca-Cola are already experimenting with the technology, which (they swear) provides a be...