Southwest Airlines debuts first brand film created with Wattpad
Alone in Tombstone visually brings to life a Wattpad story written by the winner of the brands’ coll...
DoorDash accepts toys as payment from kids buying Mother’s Day bouquets
The Kid Currency campaign taps into kids’ creativity to get Mom a gift she won’t have to buy for her...
Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline
The holding company attributed the decline to comparisons with above average results in 2022 and slo...
As election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware...
Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio
Like other media companies at the Newfronts, the music video network touted its existing portfolio o...
The Writers Guild takes on AI as concerns grow among writers
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive anal...
Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences
Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content...
Reddit partners with Givsly to reduce marketing waste
Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swa...
Johannes Leonardo shakes up leadership team, scrapping CCO role
EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in s...
Stagwell’s Colle McVoy earns B Corp certification
EXCLUSIVE: As the first Stagwell agency to earn the status, it has pledged $1 million of pro bono se...
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