Brands on alert: six things you need to know about draconian new EU data rules
Marketers must prepare for stricter regulations covering data privacy following the publication of d...
London 2012 commercial chief to lead Paramount Pictures theme park bid
Chris Townsend, the former marketer who raised £2.4bn to stage the London 2012 Olympics, will seek t...
Starbucks: has its tax offer come too late?
Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, ...
The Influencers: Steve Radcliffe
Great marketers stand out because of their "energies", says the leadership tutor....
P&G scoops Brand of the Year award
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association ...
Wonga: sassy tech brand or legal loan shark exploiting the poor?
Where do we stand on Wonga.com? With Christmas just round the corner, it seems an appropriate time t...
Five lessons from Marketing's Next Generation of leaders
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending...
BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand
Later today we may learn the fate of flagship BBC news brand Newsnight. If former P&G marketer and t...
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recessi...
Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge
First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marke...
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