Oath pledges to build on consumer trust
Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pled...
WPP names Roberto Quarta chairman
The new executive replaces Philip Lader, who has held the position for 14 years...
World's most-shared Halloween ads
They're so popular, it's scary...
Chanel No. 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen
The ad is set to a slow version of the song "You're The One That I Want," performed by Lo-Fang...
Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
WPP chief executive hits out at the recent departure of Omnicom's chief financial officer, Randall W...
Red Bull fails to give people wings, owes $13M
The energy drink's slogan must be spiked, a court rules -- and every Red Bull drinker gets a payout...
BBC Music ad unites 27 rock stars
Brian Wilson, Stevie Wonder and Elton John are among the musical royalty in the spot...
Want to tell brand stories? Use branded content, Diageo boss says
Diageo's global managing director of Reserve Brand says branded content lets brands tell a story in ...
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "bigges...
Most advertisers unhappy with programmatic trading
Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency,...
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