Mark Kleinman on Marketing and the City: Bumpy flight ahead
If a dispute within easyJet is not resolved amicably, it could be forced into some damaging changes....
Mark Kleinman on marketing and the City: Airlines under a cloud
The airspace closure was costly for carriers, but the reputation of some survived better than others...
Mark Kleinman on Marketing and the City: In the balance
With the tough decisions required on cutting the deficit, the City's main fear is of a hung parliame...
Mark Kleinman on marketing and the City: A different sort of ROI
Retailers rely on a sound understanding of consumers - an understanding worth its weight in gold....
Mark Kleinman on marketing and the City: Wider horizons
The Prudential is just one UK company moving its focus to emerging markets in search of growth....
Mark Kleinman on marketing and the City: Pushing the envelope
Royal Mail has long been in choppy waters, and things are only going to get more turbulent this year...
Mark Kleinman on marketing and the City: EMI needs a new groove
The music group's problems are deeper than cost-cutting and a shift toward digital channels can fix....
Mark Kleinman on marketing and the City: Marc Bolland leaves the Morrisons' brand in good shape
Marc Bolland's decision to take up the reins at M&S does not necessarily spell disaster for Morrison...
Mark Kleinman on marketing and the City: Gas flare-up at Centrica
Centrica is taking legal action against a supplier it says damaged its reputation as a service provi...
Mark Kleinman on marketing and the City: RBS brands can take a lead
The bank's break-up could blaze a trail for senior marketers looking to join the top ranks of blue-c...
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