Survey shows festival-goers want brand activations with sustainability focus
ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a...
Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix
Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ ...
Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says
The FMCG company's chief brand officer outlined why creativity is a force for growth....
Wavemaker scoops Danone's global media account in consolidation
Company admitted 'under-investing' in its brands and vowed extra €300m investment....
Kate Winslet and Helen Mirren deliver raw monologues on self-esteem for L'Oréal Paris
Each 'Lessons of worth' film has a L'Oréal ambassador examine the brand's 'I'm worth it' phrase from...
Three in the running for Scholl global creative account
The foot care brand, which is under new ownership, is seeking a creative partner....
'We're still not where we need to be’: Marc Pritchard talks candidly about P&G’s DEI progress
Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer on Inst...
Greenwash isn't the problem. Green wallpaper is
An abundance of net-zero commitments is creating a sea of sustainability sameness. Advertising must ...
Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints rec...
Westfield partners Lady Gaga for virtual album launch performances
Fan zones will go live globally in more than 20 Westfield locations....
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