Twitch unveils short-form video tool for cross-platform promotion
Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.
Movers & Shakers: Uber, Meta, R3, Barbarian and more
This week’s agency news, people on the move and brand buzz.
Twitch CMO Rachel Delphin on stability, AI and non-gaming streams
Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more
This week’s agency news, people on the move and brand buzz.
4 things for PR pros to know about Bluesky
Chaos, pure chaos, and three other things.
Deepfake production house Metaphysic taps academics for AI advisory board
The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.
Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more
This week’s agency news, people on the move and brand buzz.
California Raisins picks Sway Group to lead influencer marketing
The brand best known for its crooning raisins is stepping up on TikTok and Instagram.
Amy Lanzi to succeed Jodi Robinson as Digitas North America CEO
Long-time Digitas leader Robinson is moving into a holding company position, and will be succeeded by Publicis Commerce leader Lanzi.
Spotify CEO addresses ‘very complex’ AI-generated music debate
Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.
How food and apparel brands are honoring Earth Day 2023
Some are celebrating with sustainable pledges while others are leaving the planet altogether.
Dairy Milk jabs at plant-based competitors with Wood Milk
Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.
Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more
This week’s agency news, people on the move and brand buzz.
Chase courts NBA fans with Kevin Hart and Steph Curry
Two spots take a comedic approach to building credit.
Last Prisoner Project pushes politicians to free those locked up on cannabis charges
The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.
Study: Consumers believe Google is leading the AI race
EXCLUSIVE: Consumers of all ages are quickly adapting to artificial intelligence and believe that Google is leading the race, according to a study from Critical Mass.
Assembly launches diverse supply chain program
EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.
Mastercard launches Web3 educational program for emerging musicians
Chief marketing and communications officer Raja Rajamannar talks about the practical purpose of NFTs and moving beyond “vanity badges.”
Struggling retailer Party City brings on media agency of record
EXCLUSIVE: Independent agency 22Squared will drive social engagement during celebratory times of the year.