Content from our thought leader

Brandon Doerrer


Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

Find more of Brandon's articles here.

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Twitch unveils short-form video tool for cross-platform promotion

Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.

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Movers & Shakers: Uber, Meta, R3, Barbarian and more

This week’s agency news, people on the move and brand buzz.

Headshot of Rachel Delphin

Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.

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From creator to creative: Why agencies are recruiting social media stars

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

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Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz.

Stock art of Bluesky in the iOS market

4 things for PR pros to know about Bluesky

Chaos, pure chaos, and three other things.

AI generated deepfake showing Simon Cowell and Elvis

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.

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Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz.

The dancing California Raisins on stage in 1988

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

Amy Lanzi

Amy Lanzi to succeed Jodi Robinson as Digitas North America CEO

Long-time Digitas leader Robinson is moving into a holding company position, and will be succeeded by Publicis Commerce leader Lanzi.

Daniel Ek, CEO of Swedish music streaming service Spotify

Spotify CEO addresses ‘very complex’ AI-generated music debate

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

Lavazza Made on Mars coffee

How food and apparel brands are honoring Earth Day 2023

Some are celebrating with sustainable pledges while others are leaving the planet altogether.

Aubrey Plaza holding logs of wood

Dairy Milk jabs at plant-based competitors with Wood Milk

Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.

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Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more

This week’s agency news, people on the move and brand buzz.

Kevin Hart and Steph Curry in Chase cash back card ad

Chase courts NBA fans with Kevin Hart and Steph Curry

Two spots take a comedic approach to building credit.

Person writing note on paper pad with orange pen

Last Prisoner Project pushes politicians to free those locked up on cannabis charges

The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.

Google Bard seen on Google blog post with Google logo on mobile.

Study: Consumers believe Google is leading the AI race

EXCLUSIVE: Consumers of all ages are quickly adapting to artificial intelligence and believe that Google is leading the race, according to a study from Critical Mass.

Assembly logo

Assembly launches diverse supply chain program

EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.

Image of Mastercard's Music Pass

Mastercard launches Web3 educational program for emerging musicians

Chief marketing and communications officer Raja Rajamannar talks about the practical purpose of NFTs and moving beyond “vanity badges.”

Exterior of closing Party City building

Struggling retailer Party City brings on media agency of record

EXCLUSIVE: Independent agency 22Squared will drive social engagement during celebratory times of the year.


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