Opinions and thought leadership
Marketers screwed up online advertising. Here’s how we can fix it.
The internet deserves better.
As we embrace AI, let’s not repeat the mistakes of the internet
Companies are doubling down on AI investments, but thoughtful regulation is imperative.
Yes, Asian Americans are still here. Did you forget us?
We don’t just exist during the month of May.
Pride starts now for brands that mean it
The stakes are higher than ever in 2023.
Why always-on agency life is causing strategists to burn out
In an industry which rewards good work with more work, strategists struggle to stop, like a Tesla in flames.
The rise and fall of the blue checkmark
The recognition and respect that comes with good marketing or PR is earned.
AI and offshoring underpin permanent revolution in holding company strategies
As the agency business faces economic uncertainty and reshapes itself for the future of work, holding companies are leaning into artificial intelligence and offshoring.
It’s 4:20…everywhere
Why weed went viral.
The upfront that changed everything? Wait until next year.
Macroeconomic conditions lend themselves to business as usual.
Busting the myth that remote work doesn't work for creatives
How to tackle the biggest lie we tell ourselves in a post-office world.
Modern brand
Does your brand really need to be an ice cream flavor? Maybe.
In an era of endless brand collaborations, here’s how to ensure that yours are both fresh and covetable.
When ‘best value’ and ‘personal values’ clash: The Gen Z dilemma
If your brand’s core value proposition hinges on being cheap and fast, eventually you’ll lose out to someone doing the same thing cheaper and faster.
Brands are missing out on reaching millennial moms on TikTok
So many marketers hold out on TikTok, thinking of it as a Gen Z-only platform — a perception that may stem from lack of exposure.
Provocative Minds
Three ways brands can eliminate content struggles
And start creating masterworks at scale.
How copywriters can stop worrying and learn to love AI
Our new overlords can be partners in elevating our creative output.
Our ads don’t reflect our audience
Creative data affirms gap between action and intent remains large.
People and Culture
Craving human-centricity? Remove war language from your brand’s vocabulary
Military language proliferates in marketing culture – and the nature of these words carry impact.
How did good intentions lead to an ecosystem lacking in DE&I?
And how can we fix it?
Creatives need to take up the trans cause
Our industry depends on people who redefine living.
Media
Why brands should get into the weeds on cannabis disinformation
When social media platforms boot legitimate cannabis companies, it leaves more room for other sources of information, not all of which are reliable, says NuggMD’s Alex Milligan.
Why brands should make influencers a bigger part of Super Bowl plans
Traditional TV spots have typically dominated the nation’s biggest night in sports. Here’s how influencer marketing could offer a different way forward.
Brands are on board with CTV advertising. What about consumers?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.
Technology
We can design ad tech to be more sustainable now
We can not offset our way to sustainability. We need to physically alter the way our technology works.
How brands are writing a new playbook for a new era
Challengers who seize on transformation and trailblaze new paths to growth will win this new era of marketing transformation.
Consumer privacy can’t be divisive, because it’s table stakes
No one wins when we polarize consumer privacy.
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