Alone in Tombstone visually brings to life a Wattpad story written by the winner of the brands’ collaborative Storytellers On the Rise competition.
The Kid Currency campaign taps into kids’ creativity to get Mom a gift she won’t have to buy for herself.
The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?
The ads star scientists and doctors who work with the group.
The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.
Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.
The dating app campaign aims to provide financial support for Black Americans who have been impacted by having to support extended family.
The Unite Against Book Bans initiative embarks on its second year as it launches Right to Read Day.
Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.
A newly digitized version of the Pulaar language alphabet is part of a larger cultural preservation and literacy project led by Microsoft, McCann NY and West African brothers Ibrahima and Abdoulaye Barry.
The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.
Two spots take a comedic approach to building credit.
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.
Batiste is also teaming with TikTok star @the.truth.doctor, who will serve as the brand’s mental health expert.
Moderna is among a bevy of healthcare companies repositioning themselves to better assist patients in the months and years to come.
Keller has worked at Meta for the last seven years and at CP+B.
Mini USA and Pereira O’Dell use UGC and AI-generated images to celebrate the car’s most-enthusiastic fans while acknowledging its pandemic production slowdown.
Autistic children make transit announcements in subway systems in this two-year running campaign.
Campaign speaks with Justin Peyton about how lasting impact and creativity will be key for work that changes how business is done.
The South Korean consumer electronics giant has added a new color, typeface and digital expressiveness to its brand collaterals.
See Every Student embraces the company’s personalized teaching technology.
The original docuseries is meant to empower and inspire people by showing how aesthetic plastic surgery can make physical and emotional differences for patients.
Tu will lead the women and BIPOC-owned agency’s internal design studio while developing youth-focused client programs and attracting new talent.
The state’s latest campaign urging teens not to vape may look familiar to fans of ‘Better Call Saul.’
Urologists say they perform more vasectomies than usual during the NCAA basketball championship tournaments.
The brand created the push in partnership with FCB Chicago.
A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.
The initiative gives farmers the ability to measure rainfall to protect their crops.
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.