Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

The windmill at the Moulin Rouge in Paris

Airbnb to stoke marketing fire after praising performance ‘laser’

CEO promises big brand push aimed at young travellers this summer.

A photo of WPP chief executive Mark Read

Group M powers 2.9% organic growth at WPP

Holding group says it remains on track for 3-5% growth over 2023.

A headshot of Vivendi chairman Yannick Bolloré

Havas organic revenue growth slows to 1.1%

French group’s first quarter noticeably behind Publicis and Omnicom.

Stoli marketing materials produced by artist Jason Naylor

Agencies line up for Stoli vodka business

Global creative review understood to have reached shortlist stage.

A view of the Piccadilly Lights screen showing a mock-up of the Ocean Outdoor Gorillaz newsflash

Gorillaz to take over Piccadilly Lights and Times Square

Band to debut new single on giant screens at the weekend.

A still from the film, showing Emily Mortimer as Janet Harbinson in a black mourning veil

Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer

Heritage film conceived and produced by brand’s in-house creative director.

An image of the outside of a KFC outlet in Germany

KFC Germany grovels after ‘hideous’ app notification

Outrage after Kristallnacht used as marketing hook by 'semi-automated' system.

A headshot of Dentsu's Peter Huijboom

Dentsu to invite clients to pre-define campaign carbon emissions

Proprietary media planning tool will allow campaigns to be ‘optimised’ for carbon impact.

A still image from an Innocent ad that was banned on greenwashing grounds as part of the ASA's ongoing crackdown

‘Carbon neutral’ and ‘net zero’ to come under ASA microscope

Ad watchdog to update guidance around making environmental claims.

A screenshot showing a selection of promotional images from the Cosmoss Instagram page

Kate Moss launches beauty and wellness brand

Move invites comparisons to Gwyneth Paltrow venture Goop.

Moray MacLennan, Tim Dyson and Vin Murria, AdvancedAdvT

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.

From left: Moray MacLennan, M&C Saatchi; Tim Dyson, Next 15; and Vin Murria, AdvancedAdvT

Rival threatens to knock out Next 15 bid for M&C Saatchi

AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.

Tia Kofi as an avatar (left) and in real life with a VR headset (right)

Meta backs drag style to showcase metaverse tech

Three aspiring designers to use VR to create looks for three drag acts.

A man drinking from a bottle of Sprite

WPP upgrades forecasts after mammoth hiring spree

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.

A portrait of Sir Martin Sorrell

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle

Misfiring MediaMonks owner also appoints chief operating officer.

Jellyfish: CEO Rob Pierre

Jellyfish in sale talks with The Brandtech Group

Exclusive negotiations in progress between performance agency and martech group.

A picture of London Waterloo railway station featuring one of JCDecaux's advertising sites

JCDecaux on track for 7% organic growth in Q3

China lockdowns partly offset strong recovery from pandemic.

A picture of Sir Martin Sorrell

S4 Capital shares plunge on new profit warning as staff costs spiral

Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.

Still from Samsung ad showing woman running alone at night

Samsung running ad cleared amid ‘victim blaming’ concerns

Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.

Headshot of Barry Cupples

Talon Outdoor secures new backer as it plans global expansion

Outdoor media buyer pursuing growth and acquisitions after climbing out of pandemic doldrums.


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