Content from our thought leader

Gurjit Degun

Creativity and culture editor

Gurjit is creativity and culture editor at Campaign. Contact her at gurjit.degun@haymarket.com or 020 8267 4912. 

Jägermeister

Jägermeister becomes Mother's first Pitch it Forward client

The agency won the account without a full pitch process.

Still from Marmite ad

Marmite finds out whether unborn babies are lovers or haters

The work has been created by Adam & Eve/DDB.

BA film still of businessman and podcast host Steven Bartlett sitting on a plan while talking on his mobile phonne

British Airways casts medley of celebrities for humorous safety film

It continues the airline's 'A British original' positioning.

Still from Samsung ad
Separate headshots of Philippe Meunier (left) and Kristian Manchester (right)

Sid Lee co-founder passes creative reins on to new blood

Philippe Meunier has led creative for 30 years.

Dark Horses leadership team of Steve Howell, Melissa Robertson and Matt Readman, standing together outside

Omnicom's TBWA\Worldwide acquires Dark Horses

Sport-focused creative agency eyes global growth.

A woman with unwanted facial hair looks into a mirror

Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'

The work has been created by Wieden & Kennedy London and directed by Olivia Wilde.

Gabriel Schmitt and Laura Maness

Grey Group plucks new global CCO from FCB

He will report to Grey's global chief executive Laura Maness.

Fair Tax image from Mother

Mother recognised for responsible tax conduct

The agency has been awarded The Fair Tax Mark.

Javier Campopiano

McCann recruits Javier Campopiano from Grey to be global CCO

He will become global CCO of McCann Worldgroup and McCann.

Joceyln Weiss, Tamara Greene, Tracey Barber
Still from Coca-Cola series
Alexander Nowak, Mother Berlin (Image credit: Christian Werner)

Mother launches Berlin office and hires Droga5 New York's Alexander Nowak

The agency's office is yet to open and Nowak is working at Espressobar in Charlottenburg's Mommsenstrasse.

Still from Apple ad

Apple showcases creativity and leadership of people with disabilities

The work has been created by Apple's in-house team.

Nike ad

Nike's World Cup ad enlists scientists to find out who the best player of all time is

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.

Jason Sudeikis playing with a football

McDonald's turns to Jason Sudeikis for World Cup campaign

'Wanna go to McDonald's' is the brand's largest global campaign to date.

Still from Amazon ad

Amazon enlists Taika Waititi to direct Christmas ad

'Joy is made' has been created by Lucky Generals.

Still from John Lewis ad
Image of Mat Goff sitting behind a table with hands clasped and looking up and to his right

Mat Goff to depart Adam & Eve/DDB after 15 years

He will move back to London at the end of the year.

The lego vehicle, still from ad

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry

The brand is marking its 90th anniversary this year.

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