Content from our thought leader

Jamie Rossouw

Data journalist, Campaign AI

Jamie is a data journalist at Campaign AI.

Knorr Dare to try campaign

Sustainability messaging in ads has fallen 47% in 2023

Research found retail and consumer healthcare brands ran the least climate-related messaging.

Headshot of Aliah Berman smiling

TBWA appoints first global diversity lead

Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.

A still from the latest Sony PlayStation ad featuring a duck and a man leaning down with a tv on his head

Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn

Publicis Groupe contributed to two-thirds of December billings.

Screenshot from a Verizon ad with woman in office

North America new-biz spotlight: High-value wins push billings past $2bn in December

Value of new-business wins was twice as high as a year earlier.

Still from Bodyform ad

Pick of the Week: Bodyform's #Periodsomnia is a thing

A person melting off the bed shows how hot some nights can be.

Pink and grey dyson hair dryer

Global new-biz client spotlight: Dyson pitch sees tech billings soar

Personal care brands dominate new-business spend in FMCG sector

Purple Samsung smartphone on its front with the back camera pointing upwards

Global new-biz client spotlight: Omnicom snaps up big brands despite low pitch activity

Accounts up for review dropped by almost half compared with 2020.

The front side of Walmart with a car parked up front

Global new-biz round-up 2021: Americas and APAC fight for top spot

FMCG most active sector both in Europe and Asia-Pacific.

Kaiser Permanente: Omnicom's largest win in December (Photo: Getty Images)

Global new-biz round-up: Account reviews slow down as 2021 comes to an end

Number of pitches drops below 500 for the first time in 2021

L'Oreal  Paris logo on a smartphone with a graph in the blurred background

Global new-biz roundup 2021: pitch activity skyrockets as agencies bounce back

WPP takes the top spot among big six for global billings

A person holding a small carton of Yili milk

Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth

Red Coca-Cola bottle with cap on display and global new-biz round-up stamp

Campaign AI global new-biz round-up: adspend soars as November brings biggest win

WPP billings sky-high, thanks to high-profile wins.

FMCG: The sector was in the top three for nine consecutive months

Campaign AI global new-biz client spotlight: tech brings in more than $1bn despite adspend dip

FMCG drops out of the top three after billings plummet by 63%

Meta: Owner of Facebook, Instagram and Whatsapp (Photo: Getty Images)

Campaign AI global new-biz round-up: Adspend winds down in October

Indie agency scores biggest win of the month

Unilever: the company spent over $4bn on advertising during Q3

Campaign AI Q3 global new-biz review: Adspend swells to $17.9bn

WPP brought in the most account wins, including the retention of Unilever – the client that had the highest spend.

Daimler owner of Mercedes-Benz building
 Mercedes-Benz: the biggest win for creative reviews in September (photo: Getty Images)

Campaign AI global new-biz round-up: September billings reach a high of $7bn

Global new business billings almost tripled year on year.

NHS: OMD lands place on UK government communications roster

Campaign AI global new-biz client spotlight: Media reviews dominate in August

Publicis Groupe accounts for hefty share of new-business billings in media & entertainment.

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