Meta tests generative AI ad tools
Social media firm’s new AI Sandbox includes AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year.
Fired from Fox News, Tucker Carlson finds a home on Twitter
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Snap revenue falls 7% in Q1
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
Technical issue causes major ad overspend on Facebook
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Meta restores revenue growth as newer ad formats show promise
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
YouTube’s ad revenue decline continued into Q1
Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.
Agency Performance Review: Structurally sound agencies
Campaign US awarded only a handful of agencies that demonstrated a diversified portfolio and stability with both clients and employees.
Agency Performance Review 2023: Sustainability standouts
Campaign US selected five agencies that made significant steps to measuring and improving their carbon emissions in 2022.
Agency Performance Review: Top CEO challenges
As part of Campaign US’ assessment of U.S. agency performance in 2022, we asked CEOs to detail the top challenges they faced in the year, and two common threads emerged.
Google’s Bard can be tricked into generating misinformation and hate speech: Study
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Havas Media acquires Canadian agency Noise Digital
EXCLUSIVE: The deal is part of Havas’ strategy to grow its North America footprint and expertise in digital performance and analytics.
TikTok rallies users and advertisers ahead of Congressional hearing
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
At SXSW, LGBTQ+ programming focuses on fundamental rights
Nonprofit Do the WeRQ, which created an alternative SXSW calendar to draw LGBTQ+ programming together, says the community is in survival mode.
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX.
Lush declares war on Google and big tech
As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.
As China’s economy rebounds, ad spend flows overseas
Temu’s Super Bowl spot sent a strong signal of the global ambitions of Chinese firms and the far-reaching implications of the country opening back up, GroupM tells Campaign.
Don’t lie about AI, warns FTC
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.