Activity picks up from quiet February, with 55 deals in marketing services.
Campaign’s 2023 Agency Performance Reviews uncovered two marginalized identities that are not widely reported at agencies: disability status and gender nonconformity. Leaders from agencies that do track this information share the importance of the measures.
Large, single-client wins give a significant boost to the top agencies in the first two months of 2023.
W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.
Top-placed OMD registered 37 wins in January-February media table.
Following holding groups’ return to M&A in 2022, WPP, Havas and Publicis all made deals in January.
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
Zenith and The Community also had a big Q4.
Publicis Groupe contributed to two-thirds of December billings.
Value of new-business wins was twice as high as a year earlier.
Brands that appointed agencies include Shake Shack and Activision Blizzard.