The Knowledge
M&A Watch: Resilience, capability and growth are keywords in March
Activity picks up from quiet February, with 55 deals in marketing services.
Most agencies aren’t tracking disabled and non-binary talent – why that’s a missed DE&I opportunity
Campaign’s 2023 Agency Performance Reviews uncovered two marginalized identities that are not widely reported at agencies: disability status and gender nonconformity. Leaders from agencies that do track this information share the importance of the measures.
North America agency rankings: Top shops focus on quality over quantity to win new business
Large, single-client wins give a significant boost to the top agencies in the first two months of 2023.
Global indie agency rankings: W&K is most active shop at start of 2023
W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.
Global agency rankings: Three media shops exceed $1bn in billings
Top-placed OMD registered 37 wins in January-February media table.
M&A Watch: Busy start to 2023 with renewed activity from ad networks
Following holding groups’ return to M&A in 2022, WPP, Havas and Publicis all made deals in January.
Global agency groups 2022 report card: ‘Another record year'
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
U.S. agency rankings: Starcom closes 2022 in the top spot, alongside Hawkeye and Publicis
Zenith and The Community also had a big Q4.
Latest articles
Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn
Publicis Groupe contributed to two-thirds of December billings.
North America new-biz spotlight: High-value wins push billings past $2bn in December
Value of new-business wins was twice as high as a year earlier.
North America new-biz spotlight: Creative reviews surpass $1bn in November
Brands that appointed agencies include Shake Shack and Activision Blizzard.
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