Content from our thought leader

Lisa Lacy

Premium content editor

Lisa Lacy is a reporter who has covered advertising, technology and retail for publications like Adweek, TechCrunch, Digiday, and VentureBeat. She has a Master’s degree in Journalism from Columbia and a Bachelor’s in English from the University of Sussex.

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5 ways Amazon Advertising remains recession-proof

The e-commerce giant continues to ‘buck wider advertising trends.’

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As upfronts near, can attention live up to the hype?

Or is this newish metric just another shiny object?

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5 reasons Bed Bath is headed to the great beyond — and one opportunity that could still save it

Its efforts to become an ‘omni-always’ retailer have so far fallen short.

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How Hollywood is helping brands reach ‘ad avoiders’

Movies like Air and Super Mario Bros. move the needle.

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10 Takeaways from Amazon’s 2022 Shareholder Letter

Advertising, grocery and healthcare are among the highlights.

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Six ways retail media is evolving in 2023

Non-endemic advertisers, online to in-store activations, new metrics and generative AI are shaping the next phase of this $100 billion and growing global industry.

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