Tech news
Meta tests generative AI ad tools
Social media firm’s new AI Sandbox includes AI-enabled text and image editing tools, which it plans to roll out to its advertising toolkit later this year.
Twitch unveils short-form video tool for cross-platform promotion
Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.
Poll: As Tucker Carlson sets up shop on Twitter, will advertisers be more cautious?
Take our anonymous survey to let us know whether Carlson, known for spreading misinformation and inflammatory views, will affect your appetite to invest in Twitter as he plans to take his contrarian show to the platform.
4 things for PR pros to know about Bluesky
Chaos, pure chaos, and three other things.
Deepfake production house Metaphysic taps academics for AI advisory board
The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.
Amazon Q1 results beat estimates with growth from advertising business
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
Snap revenue falls 7% in Q1
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
Meta restores revenue growth as newer ad formats show promise
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
YouTube’s ad revenue decline continued into Q1
Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.
Spotify CEO addresses ‘very complex’ AI-generated music debate
Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.
YouTube tightens approach to eating disorder-related content
YouTube announced this week it would implement a revised approach to prevent eating disorder-related content on the site from fueling harmful misinformation.
Study: Consumers believe Google is leading the AI race
EXCLUSIVE: Consumers of all ages are quickly adapting to artificial intelligence and believe that Google is leading the race, according to a study from Critical Mass.
Assembly launches diverse supply chain program
EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.
Mastercard launches Web3 educational program for emerging musicians
Chief marketing and communications officer Raja Rajamannar talks about the practical purpose of NFTs and moving beyond “vanity badges.”
Twitter Inc. is dead, it’s now X Corp
The latest move is seen as an accelerant for creating X — Elon Musk's vision of the 'everything app' and is consistent with the new owner's bid to let go of the old company and its brand value.
What advertisers can learn from countries that already have TikTok bans
With a potential ban of TikTok in the US looming, we asked advertisers in India and Hong Kong how they've been affected.
Havas Media acquires Canadian agency Noise Digital
EXCLUSIVE: The deal is part of Havas’ strategy to grow its North America footprint and expertise in digital performance and analytics.
AI-generated art: how brands and agencies can avoid an ethical disaster
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.
Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
How TikTok is responding to advertisers' concerns about potential bans
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
Women in STEM roles lack allies and support, study finds
Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.
Lush declares war on Google and big tech
As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores.
Spotify unveils Patreon partnership, redesigned app and more
Annual Stream On event sees flurry of feature updates and partnerships.
Rapp launches program to mentor femtech health equity startup
EXCLUSIVE: The Omnicom creative agency will provide pro bono marketing and mentorship services to one company.
Twitter glitches due to ‘extremely brittle’ code, says Elon Musk
Users were unable to click on links in tweets to third-party websites.
'It’s weird Lyft liked a video about a dog wedding:’ Social media managers on forgetting to log out of brand accounts
McDonald’s acknowledged the relatable gaffe in a comedic social media post.
Will TikTok’s default time limit help address the mental health crisis among young people?
Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.
Microsoft’s Frank Shaw on ‘reimagining’ comms in an AI world
Shaw is encouraging his team to stay curious, be diplomatic and experiment in new ways.
Nick Brien joins Enthusiast Gaming as CEO
He steps in to lead the gaming media company as prior CEO Adrian Montgomery becomes chair.
AI generated art in advertising: Creative tool or creative replacement?
Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of the creative process?
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