Media news

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Twitch unveils short-form video tool for cross-platform promotion

Clip Editor aims to boost streamer activity on other social media platforms to drive traffic back to their channels.

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Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

Twitch aims to prove stability to marketers with a focus on TwitchCon and creator tools.

Kevin McGurn, president of sales and distribution presents at the Newfronts

Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio

Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing on expansion.

Image of a woman using a smartphone in the subway.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

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Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences

Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.

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This underwear doubles as a screen to encourage sex while streaming

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

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GroupM forms commerce unit under Nexus performance hub

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

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Snap revenue falls 7% in Q1

The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.

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Meta restores revenue growth as newer ad formats show promise

Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.

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YouTube’s ad revenue decline continued into Q1

Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.

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Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

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BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.

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Nielsen gets its MRC accreditation back

The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.

Assembly logo

Assembly launches diverse supply chain program

EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.

Exterior of closing Party City building

Struggling retailer Party City brings on media agency of record

EXCLUSIVE: Independent agency 22Squared will drive social engagement during celebratory times of the year.

Image from GLAAD's Southern Storybook initiative

GLAAD publishes resources to promote inclusive transgender news coverage

The materials coincide with International Transgender Day of Visibility on Friday.

Elon Musk and a Twitter logo are seen in this illustration

Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment

A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.

TikTok logo is seen on a mobile phone screen

How TikTok is responding to advertisers' concerns about potential bans

TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.

Image of CEO Shou Chew testifyibng before Congress

TikTok’s comms team tweets through it as CEO testifies before Congress

TikTok’s head of policy comms for the Americas clarified points made by CEO Shou Zi Chew during Thursday’s hearing.

Nissan Motor Corporation logo is seen on a smartphone screen

Nissan’s U.S. CMO on use cases for BeReal lookalike TikTok Now

Allyson Witherspoon discusses filling real-time advertising needs with a nascent format.

Smart phone displaying Instagram logo

Meta halts Reels bonuses for creators

The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.

Young Black woman filming a beauty and makeup vlog

Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences

Experts explain why the #deinfluencing movement is a good thing for content creators and brands.

Two pictures from TikToks of women turning their backs on the Bold Glamour filter

Dove turns its back on TikTok's 'unattainable' beauty filter

The ‘Bold Glamour’ filter has been used more than 15 million times on the app.

TikTok logo sign outside office building

Will TikTok’s default time limit help address the mental health crisis among young people?

Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.

Nick Brien

Nick Brien joins Enthusiast Gaming as CEO

He steps in to lead the gaming media company as prior CEO Adrian Montgomery becomes chair.

Back to News wordmark with GroupM and Internews logos

GroupM launches tool to help brands invest in quality journalism

The Back to News initiative will steer clients toward investing in vetted quality news content through a partnership with global nonprofit Internews.

Headshots of Erin Harris and Nidia Serrano

SXM Media launches a practice to help brands reach diverse audiences

EXCLUSIVE: Fluency will provide brands with solutions for reaching young, diverse audiences through audio.

Elon Musk smoking cannabis on The Joe Rogan Experience podcast

Twitter greenlights ads for cannabis, THC brands

The social network is permitting CBD and THC products to run ads under an updated policy, provided they meet certain requirements.

Smart phone displaying Dentsu logo

Dentsu launches retail media network-focused practice

With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.

White smoke billows out of three chimneys at a power plant

GroupM and Scope3 to develop omnichannel carbon planning tool

Agency network has also updated its carbon measurement methodology, which it hopes will become an industry standard.


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