Agency copywriters express concern about generative AI

In Hollywood, the Writers Guild has surfaced concerns about AI as a sticking point in contract negotiations with producers, as they fear the transformative technology will impact their livelihoods. What does it all mean for copywriters?

‘Be sensitive:’ Ad execs dissect how brands should respond in the wake of tragedies

Question of the week: After a Nashville school shooting resulted in six deaths last week, some brands went on with plans to release April Fool’s campaigns while others paused. We ask advertisers how brands should respond when difficult events take place so frequently.

Should brands be concerned about TikTok security fears?

Campaign's question of the week explores the potential effects of TikTok's latest government ban on brands and creators.

Will agency groups continue to outperform tech companies?

Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.

Should adland feature an 'automation-first' mindset?

Campaign's question of the week was also posed to the artificial intelligence bot, ChatGPT.

From ‘goofy’ to ‘tone-deaf’: Creatives dissect the tone of Super Bowl LVII ads

Question of the Week: Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.

Is threatening prison the best way to get tech companies to protect children?

Online safety bill due for a second reading in House of Lords on 1 February.

Will the FTC’s privacy fine against Epic alter marketing plans on emerging platforms?

Campaign US asks marketing leaders to respond after the FTC issued a $520 million fine against Epic Games for violating children’s privacy.

Kanye West antisemitism fallout spotlights risks of celebrity endorsements

In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands.

Will the ad industry benefit from Big Tech’s layoffs?

Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.

Project vs retainer: Which is better to manage burnout, creativity, and profitability?

As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.

How are agencies and brands marking July 4 in the wake of abortion restrictions?

Just one week after the Supreme Court overturned Roe v. Wade and stripped the right to a legal abortion from American women, the nation heads into July 4 weekend dripping with patriotism. How will brands toe the line?

Do agency groups’ strong results prove the doubters wrong?

Campaign’s question of the week provokes some strong answers.