Southwest Airlines debuts first brand film created with Wattpad
Alone in Tombstone visually brings to life a Wattpad story written by the winner of the brands’ collaborative Storytellers On the Rise competition.
DoorDash accepts toys as payment from kids buying Mother’s Day bouquets
The Kid Currency campaign taps into kids’ creativity to get Mom a gift she won’t have to buy for herself.
Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline
The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring.
As election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio
Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing on expansion.
The Writers Guild takes on AI as concerns grow among writers
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences
Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.
Reddit partners with Givsly to reduce marketing waste
Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.
Johannes Leonardo shakes up leadership team, scrapping CCO role
EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.
Stagwell’s Colle McVoy earns B Corp certification
EXCLUSIVE: As the first Stagwell agency to earn the status, it has pledged $1 million of pro bono services annually to nonprofit organizations.
Tubi unveils satirical short films about advertisers ahead of Upfronts
The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.
AI generated ads spark debate on social media
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Case Study: How Kimberly-Clark raised awareness on the lack of safe bathrooms in Latin America
The campaign invited people to visit a new apartment for sale, with everything except a bathroom.
BLK wants to give Black Americans relief from the ‘Black Tax’
The dating app campaign aims to provide financial support for Black Americans who have been impacted by having to support extended family.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
Stagwell combines four creative shops under Crispin Porter + Bogusky
MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.
Mini makes a comeback from pandemic era shortages
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
Agencies add valuable perspective as in-house brand studios grow
Brands with in-house content studios have more ownership of ideas, but agencies bring crucial outside perspectives.
Should Cannes be the ultimate standard for creativity?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.