Content from our thought leader

Shauna Lewis

Reporter

Shauna is a reporter at Campaign. Contact her at Shauna.Lewis@haymarket.com.

Two hands make a heart shape, with an illustrated heart in between.

McDonald’s celebrates 40 years of McNuggets in new campaign

Integrated campaign was devised by Leo Burnett.

Vice logo in glowing letters

Why has Vice not found the right support from advertisers?

Media investors cited brand safety concerns and a lack of USP.

Image of Mark Read, chief executive of WPP

WPP acquires sonic branding agency Amp

Company will join Landor & Fitch’s brand design offering.

Headshot of Steve Hatch

Meta’s Steve Hatch named as CEO of YouGov

Hatch’s departure from Meta was announced earlier this year.

A Škoda vehicle, with "Škoda | FCB" writing in front

Škoda parks global creative with FCB Inferno

The appointment does not affect Fallon London's work with the car brand.

Supermodel Gigi Hadid holds a bottle of Coca-Cola

Coke signs up Gigi Hadid to put fizz into mealtimes

Ad is the latest in Coca-Cola’s “Real magic” brand platform.

Text highlighting the difficulties of interviews for autistic people: “For you, it’s making small talk. For me, it’s a huge challenge.”

Autistica invites more inclusive approach to job interviews

Debut campaign for the charity by House 337 aims to demonstrate how autistic people experience interviews.

Headshot of Mark Read

WPP’s Mark Read sees pay package surge to £6.7m

The holding company's resurgence has resulted in a near-doubling of Read's compensation.

Ab InBev logo which reads "To a future with more cheers"

Cannes Lions names creative marketer of the year

Award honours brand that has developed a reputation for creative marketing

Robert Mayhew sitting on a couch, coffee in hand

TikTok creator Robert Mayhew joins Gravity Road as creative director

Mayhew has developed a 140,000-strong following on TikTok over the past two years.

Campaign Gaming Summit: Sarah MacDonald, Tom Hemming, Phil Rowley, Claire Nance, and Gideon Spanier

Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit

A bottle of Stoli vodka, with the tagline "Stoli: Liberate your spirit"

Vodka brand Stoli lines up new creative agency

Appointment follows a competitive pitch.

A poster for Häagen-Dazs' rebrand reading 'Reuben made our flavours. Rose made us famous'

Häagen-Dazs honours unsung female founder with The Rose Project

Rose Mattus was the marketing and business mind behind the brand, which was founded in 1960.

From left to right: Vicky Handley, Adam Mugridge, and Matt Barker on stage at Campaign's TV Advertising Summit

Lack of control over frequency capping worries Lloyds

Bank's marketer Vicky Handley was speaking at Campaign’s TV Advertising Summit

A young orange circle and purple triangle sit together, reading a book

Save the Children and Aardman mark one-year anniversary of Ukraine

The charity and animation studio have collaborated to create a film that demonstrates the experience of refugee children

Headshot of Martin Sorrell

Sir Martin Sorrell: 'Impact of AI underplayed' and 'a danger signal for holding groups'

Sorrell was speaking at Campaign's TV Advertising Summit.

A three-panel billboard reads 'Rejoice in your choice' with a laptop on a pink background

Wavemaker wins $50m global tech marketplace account

The appointment follows a competitive pitch.

Clockwise from top left: Omo detergent bottles; Hellmann's mayonnaise jars; tubs of Magnum ice cream; and Rexona deodorant

Unilever hikes adspend by €500m and vows to keep investing in 2023

The consumer goods company also warned that prices for consumer goods would continue to rise.

Headshot of Ailsa Lochrie

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.

From left to right: Clarence Thomas, Neil M. Gorsuch, Samuel Alito, John G. Roberts, and Brett M. Kavanaugh

Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade

This is the second time the agency has brought back the famous ad.

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