The Campaign Weekend Fix
May 12, 2023

Campaign US has exciting events and programs coming up:

Plus, have you seen the 2023 Agency Performance Review? Get deep-dive evaluations on more than 50 top ad agencies here.

 
This week on Campaign
At Newfronts, tech platforms look to differentiate increasingly similar offerings
At Newfronts, tech platforms look to differentiate increasingly similar offerings

Jessica Heygate & Brandon Doerrer

Meta, Snapchat, TikTok, Twitter and YouTube attempted to distinguish their short-form video products, while talk of AI was noticeably quiet.

 
Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences
Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences

Sabrina Sanchez

Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.

 
Johannes Leonardo shakes up leadership team, scrapping CCO role
Johannes Leonardo shakes up leadership team, scrapping CCO role

Sabrina Sanchez

EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.

 
Most agencies aren’t tracking disabled and non-binary talent – why that’s a missed DE&I opportunity
Most agencies aren’t tracking disabled and non-binary talent – why that’s a missed DE&I opportunity

Bailey Calfee

Campaign’s 2023 Agency Performance Reviews uncovered two marginalized identities that are not widely reported at agencies: disability status and gender nonconformity. Leaders from agencies that do track this information share the importance of the measures.

 
Agency copywriters express concern about generative AI
Agency copywriters express concern about generative AI

Campaign US Staff

In Hollywood, the Writers Guild has surfaced concerns about AI as a sticking point in contract negotiations with producers, as they fear the transformative technology will impact their livelihoods. What does it all mean for copywriters?

 
GroupM forms commerce unit under Nexus performance hub
GroupM forms commerce unit under Nexus performance hub

Jessica Heygate

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

 
 
Opinion
As we embrace AI, let’s not repeat the mistakes of the internet
As we embrace AI, let’s not repeat the mistakes of the internet

Alison Weissbrot

Companies are doubling down on AI investments, but thoughtful regulation is imperative.

 
Yes, Asian Americans are still here. Did you forget us?
Yes, Asian Americans are still here. Did you forget us?

Carolyn Lok

We don’t just exist during the month of May.

 
Pride starts now for brands that mean it
Pride starts now for brands that mean it

Macaela VanderMost

The stakes are higher than ever in 2023.

 
 
Podcast
Campaign Chemistry: Invisalign CMO Raj Pudipeddi
Campaign Chemistry: Invisalign CMO Raj Pudipeddi

Alison Weissbrot

Pudipeddi chats about how Invisalign is fighting inertia among orthodontists and dentists, the brand’s foray into the metaverse and working with creators.

 
 
Tech & Creativity
Fired from Fox News, Tucker Carlson finds a home on Twitter
Fired from Fox News, Tucker Carlson finds a home on Twitter

Jessica Heygate

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

 
The Writers Guild takes on AI as concerns grow among writers
The Writers Guild takes on AI as concerns grow among writers

Sabrina Sanchez

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

 
 
Upcoming events
Campaign US reveals 2023 Brand Entertainment Awards shortlist
Campaign US reveals 2023 Brand Entertainment Awards shortlist

Campaign US Staff

The inaugural awards celebration is slated for June 6 in New York City.

 
Campaign US 40 Over 40 Awards open for entry
Campaign US 40 Over 40 Awards open for entry

Campaign US Staff

The awards recognize experienced advertising, media, marketing and technology professionals at the top of their careers.

 
 
Agency Performance Review
Agency Performance Review 2023: David
Agency Performance Review 2023: David

Campaign US Staff

Despite the loss of Burger King, David grew and launched a new office in New York in 2022.

 
 
Partner content
How Roku plans to make brands unmissable in TV today
 
Revolutionizing advertising with virtual product placement
 
The new streaming landscape
Promoted
The new streaming landscape

Campaign US Staff

How ad-supported offerings will impact investment strategies.

 

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