Marketing
Jägermeister targets gaming audience with G2 Esports partnership
To celebrate the tie-up, the spirits and esports brands are holding a party in London on 12 May.
IPG underperforms vs other groups with 0.2% fall in organic revenues
UK agencies outperformed US operations.
The HBO Max rebrand is not as dumb as you think
HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes.
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.
'Doing it wrong': Thoughts from an older gamer
Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit
Meet five Black women business owners breaking barriers and embracing equity
Inspired by International Women's Day earlier this month, Shannie Mears, head of talent at The Elephant Room, profiles five Black
Neurodiversity in marketing: How my dyslexia helps me as a CMO
For Neurodiversity Celebration Week, Benjamin Braun, the chief marketing officer of Samsung Europe, talks about his own personal experience of
Spotify unveils Patreon partnership, redesigned app and more
Annual Stream On event sees flurry of feature updates and partnerships.
Was Paris Hilton's TikTok ad a 10 out of 10?
Should the advertising industry start making 10-minute TikToks? Of course not.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free