Content Labs
GroupM and PubMatic: A new era of CTV and video buying
GroupM and PubMatic unveil Activate, their new supply optimisation tool which streamlines video and CTV deals for buyers and sellers.
Independent creative chiefs on turning attention into sales
How do creatives - wherever in the world - address the new client imperative to produce ideas that do more
Creator marketing: The surprising truth
New research finds creator marketing is measurable – in just the same way as other media. And that’s not all…
Speaking the language of Twitch: How 5 brands aced it
Creative, innovative, fun, immersive – this is how five brands flicked the Twitch switch and made the most of this
Unlocking the power of human behaviour data
Data was supposed to be the silver bullet for marketers, but customer behaviour data remains untapped. In this special Campaign
How does your brand sound? What does it taste like?
As it gets harder to hold consumers’ attention, agency creatives are reaching beyond the usual levers of advertising.
Culture's changed. Has your marketing?
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens.Here’s how to understand,
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