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Campaign Savvy wordmark with headshot of Alison Weissbrot

Midterm ads are angry, overspent and misinformed

Ads leading up to the U.S. midterm elections next week are not just negative, they are also misinfor...

Campaign Savvy wordmark with headshot of Alison Weissbrot

Four takeaways from Advertising Week New York

Conversations with attendees at the annual conference on Manhattan’s Lower East Side revealed that w...

Campaign Savvy wordmark with headshot of Alison Weissbrot

Meet the new Campaign US team

Jessica Heygate joins as technology editor, associate editor and Brandon Doerrer comes on board as a...

Campaign Savvy wordmark with headshot of Alison Weissbrot

Hold the applause: Is award-winning purpose work making a real impact?

Brands continue to be recognized by big award shows for purposeful work, but these eye-catching idea...

Campaign Savvy wordmark with headshot of Alison Weissbrot

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working f...

Campaign Savvy wordmark with headshot of Alison Weissbrot

Hispanic-led creative agencies are rising to the moment

As the U.S. contemplates becoming a majority Hispanic population, it's no wonder creative agencies w...

Campaign Savvy wordmark with headshot of Alison Weissbrot

Back to work: No more murky middle

After Labor Day, the business world is ready to move past hazy hybrid policies and firm up expectati...

Campaign Savvy wordmark with headshot of Alison Weissbrot

Political ad spend is skyrocketing – but oversight is still weak

As a record $10 billion is poured into this year’s midterm elections, ad platforms are still grading...

Campaign Savvy wordmark with headshot of Campaign US Alison Weissbrot

Beware of greenwashing in the shift to EVs

Auto brands should learn from the experience of Mercedes-Benz, which was pilloried by climate activi...

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Don't jump the shark from gaming to the metaverse

When it comes to the metaverse, brands are missing the forest for the trees....

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