Netflix subscriber satisfaction falls by 9% as other services post growth
Subscribers are looking to save money amid a post-Christmas 'subscription cull'....
The HBO Max rebrand is not as dumb as you think
HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes....
Why for most brands the metaverse is 'just not relevant'
It's critical to consider how customer data is used....
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning....
WPP snaps up influencer marketing agency Goat
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts....
'Doing it wrong': Thoughts from an older gamer
Brands still tend to lean into the stereotype that gamers are adult-children living with their paren...
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Cogs & Marvel recreates The Banshees of Inisherin as 8-bit arcade game
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day....
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit...
And the Oscar goes to... a review of the 2023 film posters
AML Group creatives critique the posters for this year’s Best Picture Oscar nominated films....
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Pick of the Week: Corteiz (and Nike) film ‘Rules the world’
London-based streetwear brand Corteiz hyped up anticipation for its Air Max 95 collaboration with Ni...
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