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Discarded Spirits festival activation 'the world's most rubbish bar'

Survey shows festival-goers want brand activations with sustainability focus

September 28, 2022, by Ida Axling

ACA Live says there is 'significant opportunity' for brands to connect with people at festivals in a...

A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category

Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

June 24, 2022, by Arvind Hickman

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ ...

Marc Pritchard on stage at Cannes Lions

Cannes Lions 2022: 'Creativity is a superpower,' P&G's Marc Pritchard says

June 21, 2022, by Ida Axling

The FMCG company's chief brand officer outlined why creativity is a force for growth....

Danone logo

Wavemaker scoops Danone's global media account in consolidation

June 01, 2022, by Gideon Spanier

Company admitted 'under-investing' in its brands and vowed extra €300m investment....

Kate Winslet delivers what 'Because I'm worth it' means to her

Kate Winslet and Helen Mirren deliver raw monologues on self-esteem for L'Oréal Paris

February 03, 2022, by Imogen Watson

Each 'Lessons of worth' film has a L'Oréal ambassador examine the brand's 'I'm worth it' phrase from...

Scholl: now owned by private equity firm Yellow Wood Partners

Three in the running for Scholl global creative account

January 07, 2022, by Arvind Hickman

The foot care brand, which is under new ownership, is seeking a creative partner....

P&G's Marc Pritchard, photo

'We're still not where we need to be’: Marc Pritchard talks candidly about P&G’s DEI progress

December 14, 2021, by Sabrina Sanchez

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer on Inst...

Persil is building on its long-term brand platform with the Dirt is Good Project

Greenwash isn't the problem. Green wallpaper is

October 27, 2021, by Josh Bullmore

An abundance of net-zero commitments is creating a sea of sustainability sameness. Advertising must ...

Arden, Hulley, Mallon, Kobayashi, Naul, Harman-Turner and Borkowski

Can deliberately provoking ad complaints work as a marketing strategy?

October 22, 2021, by Gemma Charles

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints rec...

Lady Gaga: performances will be aired in pop-up jazz theatres

Westfield partners Lady Gaga for virtual album launch performances

September 28, 2021, by Fayola Douglas

Fan zones will go live globally in more than 20 Westfield locations....